NORTH : Who

David Brody, Managing Partner

When executives need a marketing catalyst to come in, challenge a "this is the way we've always done it" mindset, and inspire consumers to take immediate action, they ping Brody. Exploring and developing new innovative approaches to business is not a hobby for him; it’s a full time pursuit.

Brody arms North with over 20 years experience in venture analysis, brand strategy, product launches, retail promotions, consumer anthropology, and developing disruptive concepts in traditional and emerging mediums. Prior to putting together the ingredients for North, he was VP of Marketing for Virgin Digital, a subsidiary of UK parent company Virgin Ltd., created and owned by maverick entrepreneur Sir Richard Branson. He was brought in to humanize the technology, create the strategic mojo, develop all brand communications, and orchestrate the consumer-facing launch for the digital music venture.

Before drinking the Virgin Kool-Aid, Brody wore just about every strategic leadership hat within the advertising industry; from Copywriter to Account Planner to Creative Director. He created and spearheaded the Concept Team for the Integer Group/TBWA, America’s 4th largest retail promotion agency with over 800 employees nationwide. The sole mission of this intrepreneurial project was to breed a higher degree of innovation and trigger breakthrough impact for new business and high-priority client initiatives; it resulted in putting more beers in hands, more butts in seats and game-changing thinking into motion for big brands like Coors and Coors Light, the NFL, EarthLink, Qwest Communications and United Airlines.

He first sharpened his experiential marketing chops as Director of Game Operations for the Sioux Falls Skyforce of the Continental Basketball Association, where he was recognized league-wide as a promotional innovator. Each home game he entertained the fans with a mix of stunts that included dropping pizzas from the arena rafters and showcasing on-court diaper derbies. He even taught the team’s mascot how to dunk (yes, “with authority”) off the mini-tramp. Brody graduated from the University of Arizona, and spends his free time pedaling bikes, tracking down the ultimate carne asada taco, and boasting about his prowess in Ping Pong.

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